In most circumstances, your squeeze page (or opt-in page) should be a standalone page. When a visitor clicks on your site, they should have no option other than to sign up for your offer. That is the single, primary purpose of a squeeze page.
This rule applies well to individual clients. But, if you want to capture the attention and the sale of corporate clients, the rules of online pages vary slightly.
While the objective of your page remains the same – getting the opt-in – the approach to that goal is a bit different because your target market is different.
Businesses want more details about the company they are considering giving their business to. They want to know about you, your methods and your track record when reviewing your proposal and referring colleagues to your page.
Corporations require all the information you can provide to assure them they have done their homework and that you are the best choice to fulfill their need. If you give them nothing but a squeeze page to base their decision on, they will look for someone who tells them more.
To attract corporate clients, your page should include a link to an informational brochure that provides supporting information, lends credibility and gives your business a bit of branding.
These informational pages that you use for selling to businesses may be sites that you don’t publicize to the general public. But, complex sales that involve multiple decision makers require these supporting pages.
The information on these pages should include your testimonials, case studies, and lots and lots of reassurance. Many corporate decisions are based on making improvement to their company while maintaining the status quo. Since that is one of the most important things to your potential clients, your connecting pages should address how your services can work in conjunction with them while enhancing the company’s overall performance.
The wording on these brochure pages is very important. In my Attract Corporate Clients program, I include a special bonus called Inside the Mind of the Corporate Buyer. It’s a resource designed to assist you with finding the best words and language for your web pages. Presenting your information with well-researched, impacting vocabulary will get you the results you want when selling to corporate.
If corporate clients are your market, make sure you’re giving them more – more information about you, more details about what you can do for them and more assurance that you are the right choice.
Give them all they need to click submit and select your services.