Business enterprise Podcast Marketing and advertising Circumstance Examine Proves Outcomes

Company Podcast Marketing Situation Study Exhibits How Podcasting Provides Spectacular Final results for Customer. Podcasting has considerable organization marketing and advertising potential. If the company podcast strategy and on the net visibility system is adequately executed podcasting has the opportunity to be a internet marketing device that provides wonderful advertising and marketing effects.

The skilled organization marketers about at have just launched a new situation examine titled “How to Use a Podcast to Market a White Paper That Generates New Organization Gross sales Qualified prospects”.
This case study is about how Bearing Issue used podcasting to market a white paper and saw sign up costs of in excess of 30% compared to a common 10%. This is a 200% maximize more than common internet marketing approaches.

Right here is a short excerpt: “Dunay wasn’t positive if the podcasts would be a hit or not, primarily as his crucial prospects are likely to be quite conservative. So he didn’t roll out trumpets and strobe lights for the start.

As an alternative, the team posted the podcasts and announcements at various related web sites like,, and iTunes (all of which at this time promote podcasts for free.) They also rolled out a push release and an email announcement to the residence list. Their first podcast introduced quietly July 29, 2005.


Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay experienced hoped that 10% of podcast listeners would respond to the white paper down load present. As a substitute, 30% did…”

This is a excellent example of how marketing and advertising specialists ought to and could be utilizing podcasting to assistance their company. This is the potential of podcasting, Podcasting is heading to become a marketing device that communicates, educates and drives listeners to action. In this case the motion was to download a white paper and proficiently produce prospects.

I have been trying to notify the enterprise markets of this trend for the past 9 months. I reviewed this very state of affairs in a Podcasting White Paper that was produced a handful of months again. Study the complete scenario research at

Expert online advertising pros that have experience in the parts of podcast generation, tactic, and visibility these kinds of as can assist your organization attain these same concentrations of effects. Just generating a podcast in a vacuum of place is the erroneous method. Make guaranteed that you reach most exposure for your podcasts so that they can provide measurable promoting final results.

Copyright 2005 Rodney Rumford

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