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G/O Media plans to follow Quartz playbook

G/O Media, which not too long ago acquired organization information web page Quartz, strategies to change its running design to be more like its recent acquisition, reports Mark Stenberg of Adweek.

Stenberg studies, “But Quartz personnel should not be worried about the dilution of their organization lifestyle or mission, Spanfeller reported. If nearly anything, instead than rework Quartz to resemble a classic G/O Media assets, the enterprise aims to evolve its existing portfolio to a lot more intently resemble Quartz.

“Since launching G/O Media, Wonderful Hill Ventures has sought to professionalize the running a blog that at the time described its titles, including the former Gawker Media internet sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature design and high-amount investigation, represents the path in which G/O Media aims to expand, according to Spanfeller.

“In that vein, the organization has no programs to drastically adjust the Quartz internet site, exterior of potentially diminishing the advertising of its Each day Brief newsletter. But, offered the ad-load common to G/O Media properties and the ultimate intention of the acquisition, the business publisher will most likely see an uptick in programmatic advertisement placements, Shah stated.

“The media enterprise also hopes to use the high quality viewers of enterprise industry experts that Quartz attracts to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and automobile-concentrated Jalopnik could give them with incremental reach.”

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