In Section One of this series on succeeding in MLM by writing network marketing articles, you learned about selecting keywords. In Section Two you learned how to achieve that essential page ONE rank in search engines. Here, you will find out how to use the keywords that made it to your final list in order to maximize your likelihood of making money in MLM.
Search engines explore network marketing articles to find popular keywords (words or phrases for which people search). That’s how it ‘knows’ where to place the articles. Those engines have decided ahead of time how they like keywords to appear in network marketing articles, so if you intend to make money in MLM you must get inside the heads of those engines.
Each of the keywords should be included often enough to make the topic(s) obvious to the engines, but not so often as to be overwhelming to the readers – selfishly trying to corner the market on a keyword. Since making money in MLM depends on having your network marketing articles picked up by the major search engines so they can be read, you must abide by the guidelines the engines establish.
Here is the rule of thumb: Each keyword should occur between one and three times per 100 words of text. I suggest you head for an average of 1.8 to 2.8 keywords per 100 words. (Divide the number of times a keyword or phrase appears by the total number of words in the article.) The optimum article size falls between 400 and 800 or so words. The search engines don’t count the small, incidental, words so the percent you figure will likely be somewhat smaller than their final total.
I suggest that you use only one or two different keywords or phrases in any one of your network marketing articles. Some writers say ‘one’ and others ‘three’. Guideline: The articles should be an easy read that never draws attention to the key words. If they stick out as clutter, they need to be trimmed back.
Also, keep this in mind as you craft your words; there are three prime reasons for writing network marketing articles. The first is to provide excellent, accurate, information for your readers. The second is to let that success build your image as a dependable and knowledgeable source of useful and practical help. The third merely reflects that all of this leads you toward making money in MLM – and, making money in MLM is very likely your long term objective.
Making money in MLM depends on learning and following these rules precisely in all your network marketing articles.