NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s overseas business continued its growth trajectory in 2021, buoyed by its new partnerships with top distributors.
Previous calendar year by itself, it signed partnerships with United States’ Hensley Beverage Organization in Arizona, Horizon Beverage Group in Massachusetts, and Romano Beverage in Illinois. It also inked distribution specials with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this writing, Tanduay is available in 12 U.S. states and the territory of Guam as effectively as in the nations around the world of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been yet another very good calendar year for Tanduay. We have expanded into new marketplaces and acquired a lot more intercontinental recognition for our products. We hope to continue with this development momentum in 2022,” reported Lucio Tan III, Tanduay President and Main Operating Officer. Tan assumed leadership of the company in late 2019, steering the business in the course of the pandemic.
New Partnerships, Additional Markets
In 2017, less than the management of former Tanduay President, Lucio “Bong” Tan, Jr., the company started an intense worldwide marketing growth that carries on until finally this day.
“Designs are underway to grow in Canada, the United Kingdom, and Costa Rica this yr. Conversations are also remaining held to bring Tanduay to other nations,” Tan revealed.
In line with its shift of capturing new markets, Tanduay also entered into partnerships with 3 teams from the National Basketball Association (NBA) in 2021.
The brand now had an current partnership with the Golden Condition Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is now the only Filipino brand to be a partner of four leading NBA groups.
Due to the fact of these partnerships, Tanduay made additional awareness among the NBA fans from throughout the globe. It also gave Tanduay the possibility to give the teams’ supporters a flavor of Tanduay, as it opened its personal bars at the property arenas of the Timberwolves (Goal Center), Suns (Footprint Centre), and Bucks (Fiserv Forum) last year.
Tanduay also ongoing to win far more global awards and recognition. It was named the World’s Quantity 1 Rum by Beverages Intercontinental Magazine as it outsold other rum makes for the fourth consecutive yr.
It also obtained a Model of the 12 months award from the London-centered Planet Branding Awards for the seventh consecutive year. For 2021, Tanduay was the only model to receive the distinction beneath the Alcoholic Drinks – Rum Group.
Tanduay acquired a full of 23 global awards for its diverse products very last yr. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Calendar year for 2021 by the New York International Spirits Competition.
Searching Forward to One more Growth 12 months
“The 1st two months of 2022 have been superior for Tanduay. Our area and global enterprise are each undertaking nicely, and we hope to go on this performance for the rest of the calendar year,” reported Tan.
Tanduay has been in organization for more than 167 many years. It started off out as a modest distillery, and has given that expanded to come to be one of the Philippines’ most successful rum brand names. It continues to remain in advance of the game even with the entry of new area competition and worldwide rum products and solutions.
It owns and operates the most significant distillery in the country. Tanduay at present has extra than 120,000 oak barrels in its arsenal with a capability of somewhere around 24 million gauge liters — enforcing its functionality to meet up with the need of different markets globally.
Meida Make contact with
Business Development Supervisor
Tanduay Manufacturers Global
+1 (714) 588-6760
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