Press Release | July 7, 2022
The Dainese Team and Momodesign signal a licensing arrangement to build Momodesign-branded clothing, helmets and accessories—style, functionality and technology for the urban mobility of the future.
This is a push release from The Dainese Group…
Vicenza, Italy (July 7, 2022) – The Dainese Group is delighted to announce its partnership with the Italian Momodesign manufacturer. The settlement will involve building a new assortment of clothing, footwear, helmets and accessories devoted to city mobility and the outdoor, which will bring Dainese’s highly developed skills, technologies and resources alongside one another with Momodesign’s exclusive, modern, and metropolitan fashion.
The partnership among Dainese and Momodesign springs from a need to handle contemporary urban persons who convey significant depth to their lifestyle in the city, who need the independence to get all around by motorcycle, bicycle, and the micromobility autos of the long term. These are savvy, demanding customers, browsing for a relaxed glimpse that is suitable for every urban and outdoor context, with technological innovation and operation built in for using on just about every predicament confidently and in model.
Dainese Team CEO Cristiano Silei commented, “Dainese and Momodesign share a widespread goal—to distribute Italian design and style and excellent around the globe, providing guidance among the the worries of modern-day urban mobility. I welcome the partnership with this prestigious model with good enthusiasm, and I’m positive that our manufacturers, united by shared values, will improve the vary that we present our consumers nonetheless even further.”
Paolo Cattaneo, Handling Director of Momodesign added, “Innovation and type have normally underpinned Momodesign’s method. We are very pleased to be ready to collaborate with Dainese, a foremost world enterprise that will be ready to add even far more price to our identity with growth of the model at an worldwide level. I have normally had a crystal clear vision for our manufacturer and of its exceptional DNA. Now, this collaboration will suggest that Momodesign can specific its full opportunity. It is a eyesight that interprets into an strategy of the future, wherever city mobility will be more and more crucial and young individuals the big gamers. At these a particular time in background, when city mobility signifies an opportunity for growth and customer anticipations are evolving at an unrelenting speed, collaboration with Dainese is essential. They can boast of a tradition of innovation, experimentation, and security. We’ll place 100% of our effort and hard work into this project, by means of the capabilities of our crew and the knowledge of the Model Center. Dainese and Momodesign—two businesses with deep roots in Italy that share an unmatched cultural approach.”
The Momodesign brand name licensing agreement on the part of the Dainese Group will final result in new collections of clothing, footwear, helmets and extras focused to urban and outdoor use. The solutions, developed by the Momodesign design middle and engineered and manufactured by Dainese, will be readily available at Dainese stores throughout the world, online and in chosen revenue shops.
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