Golfing is frequently thought of a silent game. Everybody hushes respectfully as golfers tee off or line up their putts. But rapper Macklemore’s model Bogey Boys is on a mission to make the activity a little louder—at the very least as much as the outfits are involved.
With bright cheetah-print polos, ’70s-influenced knit vests, and even a satin-lined fur coat, his golf attire line is a new consider on a sport that has grown all through the COVID-19 period. According to the Nationwide Golfing Basis, a file 3.2 million folks picked up golf for the very first time in 2021.
Macklemore’s own golf obsession started out in 2018 whilst vacationing in Hawaii with spouse and children and close friends. His mates coaxed him into participating in a round on the training course guiding the residence. Immediately after some whiffs and shanks, he uncovered himself in a bunker, prepared to contact it quits. But he grabbed a five iron, settled himself, and connected for his initially pure shot of the afternoon.
A thing clicked for him, and considering that that shot, there has not been a week that has absent by exactly where he has not observed himself on a golfing system. “I like the serenity that it delivers me,” Macklemore describes. “The biggest issue it’s specified me is a video game and an outlet to go out for 9 or 18 holes, change my brain off, and try out to get improved at something that is difficult to fantastic.”
Soon after having hooked on the sport, he promptly grew dissatisfied with the clothing alternatives in different club pro outlets. Impressed by the vintage golf style he admired through the thrifting times of his youth in the Capitol Hill community in his hometown of Seattle, the “Thrift Shop” rapper established about to generate apparel that not only executed nicely on the placing inexperienced but also would be stylish enough to use casually. Soon after a 12 months of obsessing over fabrics, fonts, and types, Bogey Boys produced its first line of attire in 2021, joining a growing record of fashionable golf attire upstarts that consists of Eastside Golf, Malbon, and Metalwood Studios.
Due to the fact that time, Macklemore has competed in a variety of PGA Professional-Ams, opened a flagship pop-up store in his hometown of Seattle, and the achieve of Bogey Boys continues to expand. The way of living model is a single of 16 sporting activities effectiveness makes featured in Nordstrom’s new pop-up, dubbed Sporting activities!, which is impressed by nostalgic sportswear that holds up to today’s effectiveness expectations.
“Besides the noticeable Seattle link, Bogey Boys epitomizes the spirit of Principle 017: Have as considerably exciting with your clothing as you do on the system,” suggests Jian DeLeon, Nordstrom’s men’s fashion and editorial director. “Bogey Boys can take the suitable aesthetic cues from vintage sportswear but updates the fabrication and match for currently. It is technical and performs with out emotion like a brand name you couldn’t have on off the course.”
In addition to its Nordstrom partnership, Bogey Boys also has a standalone retail place in Seattle’s College Village browsing shopping mall.
Macklemore claims it is continue to surreal to see Bogey Boys on fellow golfers and customers on the avenue. Regardless of whether he’s on a driving selection or out and about, if he sees a person carrying the classic-themed threads, he normally approaches to compliment their taste.
He also attracts some parallels involving what he’s performing now with the model and his tunes. While not all people will like just about every artist, if the artwork is great, arrives from an authentic position, and is supplying something exclusive, individuals will gravitate to it. The identical is legitimate for clothing models, he says.
“I imagine from the beginning of Bogey Boys, I thought there may possibly be a lane [for the brand], but I experienced no idea if that was authentic or not,” states Macklemore. “People looking at anything they like and believing in the total vision was generally the objective for me. To see in which it is at now, and wherever it can go is very awesome.”