McLaren Racing nowadays introduced a new multi-12 months partnership with Los Angeles-primarily based heritage footwear brand, K-Swiss, as an Official Lover of the McLaren System 1 Workforce from 2023.
K-Swiss has practically 60 several years of heritage in producing footwear and will enter System 1 for the first time with McLaren to evolve its existence and achieve new customers globally. The partnership joins two manufacturers with a potent heritage in their respective fields with an emphasis on elevated performance.
McLaren and K-Swiss will produce a bespoke performance-based footwear selection, intended to be worn by McLaren pit crews and engineers at race activities globally. The two brands will also collaborate on a footwear and a confined attire assortment which will be out there to consumers.
The staff will operate with K-Swiss to activate at tentpole moments globally, including essential races on the Components 1 calendar.
Lindsey Eckhouse, Director of Licensing, ecommerce and esports, McLaren Racing:
“It is a satisfaction to welcome K-Swiss to the McLaren Racing family and Components 1. We are psyched to work with a model which has these types of a potent heritage and can give our group with footwear that is reliable with a concentration on efficiency although searching amazing. I simply cannot wait around for the release of the selection.”
Dave Grange, Intercontinental Model President, K-Swiss:
“We are honoured to be component of this remarkable new and multi-calendar year partnership and are seeking forward to be joining McLaren on the racetrack. Each manufacturer boasts a heritage that demonstrates the other’s, replete with perseverance, innovation, and excellence. We hope that with this new partnership we establish a new foundation of loyalists and extend our legacies additional.”